April 13, 2009 -- Lexington, Kentucky USA -- WhatTheyThink today reported that more than 300 industry professionals registered to attend a free printing industry educational webinar. Finding Success in Challenging Times, led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by EFI.  The online event was conducted Wednesday, April 8^th, 2009.

No-charge access to the event archive is available in the webinar archives.

“Our panelists were extremely generous in sharing their knowledge and insight into how their businesses have structured themselves to weather both the economic downturn and the structural change the industry is undergoing,” said Sherburne. “Based on the interaction with our listeners during the session, the information provided valuable thought-starters for others as they consider how to approach their businesses holistically, from customer engagement, through production and business management.  This session is well worth revisiting for those who were not able to attend.”

Sherburne was joined by:

• Stokes Collins, Director of Sales & Marketing, 360 Digital Media, Greenville, South Carolina.  360 Digital Media is a complete source for full color digital graphics and grand format digital graphics.  The company recently added a UV-curable printer to its stable of solvent devices. 360 Digital Media is also implement a print MIS solutions to streamline both business and production processes.
• Jim Rosenthal, Digital Color Graphics, Southampton, Pennsylvania.  Digital Color Graphics is a fast-growing commercial printer specializing in the production of fast turn, short-run color with a state-of-the-art manufacturing facility, including the latest in color RIPs and print MIS solutions.
• Tony Heinl, Executive Vice President, Repacorp, Columbus, Ohio. Tony has turned his degree in business into a success story in conjunction with his brother as they have grown over the last 21 years from a firm representing printing companies to a $23 million corporation with four manufacturing facilities.  

“WhatTheyThink is continuing to deliver content that will help our readers emerge as stronger, more well-positioned organizations when the economic turnaround comes,” said Randy Davidson, President, WhatTheyThink. “This session is one of many such educational and informational services we are providing to our readers.  We appreciate the fact that EFI is sponsoring this important session, allowing us to make it available at no charge.”

About EFI

EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 28 offices worldwide.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.

Sherburne can be reached at [email protected].