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Vertis Integrates Adobe Scene7 Technology

Thursday, April 09, 2009

Press release from the issuing company

BALTIMORE - Vertis Communications, a premier marketing services provider of targeted print advertising and direct marketing solutions to leading retail and consumer services companies, today announced that  Adobe® Scene7®, the leading hosted rich media platform for eCommerce and multi-channel marketing will be integrated as part of Vertis' rich media services. This venture will allow Vertis to better integrate rich media components, strategies and solutions into customers' e-commerce initiatives and interactive marketing campaigns, while enhancing the overall success and return on investment of targeted media and marketing programs.  Joint customers include Vera Bradley Designs, Leanin' Tree, Cloudveil Mountain Works and Overland Sheepskin Company.

"We are pleased to be aligned with Adobe Scene7, which strives to provide compelling rich media tools and solutions to the nation's top retail, e-commerce and consumer-oriented companies," said Kathy DeKam, president and chief operating officer for Vertis' Premedia and Technology Groups.  "As a value-added reseller of the Adobe Scene7 rich media platform, Vertis is now uniquely qualified to deliver results across all publishing channels, including print and Web, which will strengthen our customers' overall business goals and ROI."

"Vera Bradley is internationally recognized for our bags and accessories.  It's imperative that our Web site allow consumers to view all angles, zoom in and experience the quality of our products," stated Andy Carpenter, director, Web Strategy and Operations at Vera Bradley.  "The advanced interactive solutions have greatly improved the visual presentation of our premium collections on VeraBradley.com.  The additional benefits of our collaborations included an accelerated web photography timeline by more than two months, as well as the establishment of a more stable and reliable infrastructure for serving our asset library."

With decades of experience working with leading retailers and consumer services companies, Vertis has expertise in helping them reach consumers using multichannel approaches. A comprehensive suite of print media options are complemented with Vertis' interactive services, including 360-spin photography, e-mail marketing, personalized URLs, Web traffic drivers via printed direct mail, Rich Internet Application (RIA) development, eCatalogs, eCirculars, and much more. Retailers, consumers, and marketers alike can now take advantage of Vertis' rich media services, made possible by the Adobe Scene7 platform.

For more information about Vertis' rich media capabilities and Scene7 rich media technology integration, please contact Grace Platon at 800.365.8957or gplaton@vertisinc.com.




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