For the tenth time the Print Media Academy (PMA) of Heidelberger Druckmaschinen AG will host the well established Summer University in Heidelberg. International managers from the print media industry are invited to participate in a five-day intensive training in Heidelberg. The training will take place from July 13- 17, 2009 and is aimed at providing participants with concrete strategy and business plans for their businesses as well as the opportunity to share experiences and swap success strategies.

"In today’s highly competitive and changing markets, it is getting more and more important to keep print shop owners up-to-date with the latest developments and business strategies," says Bernd Schopp, Head of the Print Media Academy. The PMA Summer University gives managers the chance to take part in a compact training course that will enable them to prepare their companies to face future challenges.

This year’s Summer University will focus on transferring practical know-how. A team of renowned experts will show the participants how to position their companies successfully in an increasingly global market and make them aware of how they can take advantage of available opportunities. The lectures and seminars cover the entire business management spectrum - from process management, strategy development and HR management to future trends and development.

Participants will have the chance to work with the experts to analyze the feasibility and sustainability of various models and strategies based on a number of case studies. At the same time, they can use the workshops to exchange their own ideas with the experts and other group members to optimize their business strategies.

The Summer University has established itself as an international forum for the print media industry, attracting top executives from all over the world. The event also gives participants the opportunity to talk informally about their experiences, to make personal contacts and establish international networks. The Summer University is rounded off by an attractive supporting program. Participant numbers are limited to 25. The conference fee is 2,700 Euro plus VAT. The seminar will be held in English.