Montreal, Quebec -- Objectif Lune, a leader in the development and commercialization of variable data documents production software solutions, announced that its PrintShop Mail software has won the European Digital Press Association (EDP) award for Best Variable Data Software of 2009. EDP is a European association for the digital print industry established in 2006 by seven of Europe's leading digital print magazines. The EDP awards program recognizes outstanding developments in the digital print industry.
 
PrintShop Mail is part of the Objectif Lune portfolio that includes PrintShop Mail for promotional printing; PlanetPress Suite for transactional printing and workflow automation; and PrintShop Web, a web-to-print solution for print shops and marketing departments. Flexible, easy-to-use PrintShop Mail software personalizes promotional communications with variable text, graphics, barcodes or even entire layouts based on database information.
 
The annual EDP awards were presented March 26, 2009 during the Grafitalia Conference. Only the most innovative digital printing products are considered for the awards, and selections signify solutions of the highest calibre. A technical committee of independent consultants, editors, engineers and other professionals evaluates nominees for technology innovation that improves speed, quality, usability and functionality or reduces environmental impact and costs.
 
“The market has come to associate the EDP awards with innovation and quality, and we are extremely proud to have PrintShop Mail join the ranks of best-in-class winners. The competition is tough, and the judging process is rigorous, but PrintShop Mail software stood up to all the challenges and emerged a winner,” said Objectif Lune CEO Didier Gombert. “Our many customers around the world who depend on PrintShop Mail for their Variable Data Printing applications also share our pride in winning this prestigious award.”