Chanhassen, Minn. - IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, announces the expansion of its variable digital production capabilities with the addition of a Xerox iGen3.

The iGen3 was selected for its advanced technology, image quality, and application flexibility to meet the needs of IWCO Direct's leading customers. The iGen3 will complement IWCO Direct's existing digital platform that successfully develops streamlined, zero inventory solutions for complex direct mail and member communications programs.

"The installation of the iGen3 will further enhance our ability to effectively create, produce, and manage our customers' most complex communications programs. Having the right workflow for the right marketing message is another extension of our "total package" platform for our customers," said Tom Wicka, IWCO Direct EVP & CMO.