Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Digital Photos Equal Digital Profit, which will be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by HP Graphic Arts, the event will be held Wednesday, April 15^th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“For years, we have heard the adage, ‘a picture is worth a thousand words’,” said Pellow.  “Our aim in this session is to share the experiences of savvy print service providers who are linking digital pictures to thousands of dollars in revenues.  This session will review photo applications, and more importantly, how digital printers are cashing in on the market opportunity.”

Pellow will be joined by

• Mike Limbach, President, Proven Direct.  Previously a 100% direct marketing focused company, Proven Direct entered the photo products manufacturing business in 2006 and is currently a supplier to several of the world’s largest consumer and professional Internet-based personal publishing services.
• Rick Bellamy, CIO, Reischling Press (RPI).  RPI is fueling the rapid growth in mass-customized manufacturing and fulfillment for the consumer print-on-demand market.  The company’s broad range of blue chip retail and online photo publishing customers rely on its consistent, reliable execution, creative product design services and best of breed manufacturing for the rapid delivery of innovative products utilizing consumer-generated content.

“Photo products represent one of the hottest markets in the printing industry,” said Randy Davidson, President, WhatTheyThink. “We are excited to be bringing this type of valuable information to our readers as they look for ways to generate new revenue in a time of economic turbulence.  We appreciate the fact that HP Graphic Arts is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About HP

HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at [email protected].