NEW YORK -- At On Demand 2009, the largest digital printing and automated production event in North America, XMPie will showcase the newest creative and technological capabilities of its industry-leading PersonalEffect one-to-one variable data, cross-media communication solution.

Now supporting Adobe CS4, XMPie PersonalEffect 4.6 gives users the most state-of-the-art Adobe design capabilities to further push the creative envelope of one-to-one campaigns. 

Also making its first appearance at On Demand is XMPie's Response URL (RURL) Wizard and templates.  Included in PersonalEffect 4.6, the RURL Wizard and templates provides the industry's first automated way of creating cross-media campaigns that enable an ongoing e-media dialogue. The provided templates, including those for secure URLs and viral marketing, contain all of the necessary technology, as well as Web site and campaign flow and campaign tracking.

For example, a campaign template features a personalized postcard, response Web site and follow-up e-mail that can be used for an event invitation and RSVP. Another provides a personalized e-mail leading to a response Web site with update capabilities that can be used by a business looking to solicit updated customer contact information.

"The RURL Wizard will take marketers, print providers and creatives to new levels of efficiency, expertise and profitability," said Barb Pellow, group leader, InfoTrends. "With this tool, XMPie has developed an important solution that will speed up one-to-one marketing campaigns from concept to revenue generation for beginners as well as experts." 

PersonalEffect 4.6 also includes U2 - a print production workflow harnessing XMPie's patented Gossiping Cluster technology for unmatched output stream generation speed. With U2, users enjoy robust print production capabilities without compromising state-of-the-art creativity.

With PersonalEffect 4.6, XMPie is introducing the fault-tolerant uProduce Cluster Configuration. This configuration has been architecturally-enhanced to allow users to integrate with standard Microsoft technology for fault-tolerant personalized cross-media campaign production. By separating the critical components, such as file systems and databases, from the working systems, XMPie has successfully leveraged the fault-tolerant cluster configuration with Microsoft clustering and load balancing technologies to develop a solution for even the most robust production environments. The uProduce Cluster Configuration ensures that if a system component fails, cross-media production will continue without downtime.

Demonstrations of the newest versions of uProduce Marketing Console and uStore will also be held at On Demand. uProduce Marketing Console 1.5, XMPie's campaign tracking and analysis dashboard, provides an enhanced user experience and performance updates. The new uStore 3.5, an add-on Web-to-print solution to PersonalEffect, features cross-media capabilities that allow visitors to choose, customize and produce print and e-mail campaigns. It adds the capability to issue coupons, so service providers can extend savings opportunities to site customers, encourage customer loyalty and generate future site business.
"With PersonalEffect 4.6, XMPie continues to demonstrate its commitment to innovation and strong belief in its One-to-One-in-One mantra," said Jacob Aizikowitz, president, XMPie, Inc. "Our latest PersonalEffect release gives users a modular and scalable product, offering uncompromised integration of creative and production, as well as print and e-media. It leverages our ongoing work with Adobe, providing state-of-the-art creative resources, as well as the benefits of Microsoft's platforms for the latest capabilities in fault tolerance."

PersonalEffect 4.6 and its included RURL Wizard and templates will be showcased in an interactive, personalized presentation in XMPie booth 2316 at the On Demand Conference and Exposition from March 31 – April 2, 2009 in Philadelphia. The "Open the Door for the CMO" animated presentation will vividly demonstrate the business challenges faced by marketers in today's economic climate and give audience members the opportunity to use the RURL Wizard and templates to create fully-functional cross-media campaigns live, on-the-spot, that uniquely address those challenges. To pre-register for the XMPie Experience Theatre show, please visit http://ondemand09.xmpie.com. To register at On Demand visit the XMPie booth registration center. 

PersonalEffect 4.6 and uProduce Marketing Console 1.5 are immediately available. uStore 3.5 is available in May 2009. To learn more, please call 212-479-5166 or visit www.xmpie.com.