Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of European TransPromo Opportunity: Data Protection Considerations. This report offers vital information for successful use of transpromo in Europe

Purchase European TransPromo Opportunity: Data Protection Considerations

TransPromo is an exciting development that provides a new and effective way to communicate with customers. TransPromo cuts through the clutter and grabs the recipient’s attention, while other forms of advertising go unnoticed. TransPromo has grown significantly in the U.S., and InfoTrends believes the market in Europe is on the brink of high growth.

To achieve success with TransPromo in Europe, companies must be aware of the restrictions on the processing of personal data as well as the sensitivity around the exchange of data between companies. InfoTrends’ new report, The European TransPromo Opportunity: Data Protection Considerations, offers the information necessary to take full advantage of this powerful new medium.

This 18 page report includes:

• An explanation of the data protection legislation in Europe
• An examination of the concerns of consumers regarding data privacy
• Examples of TransPromo communications
• Recommendations for those seeking to employ TransPromo in Europe