Irvine, California -- MindFireInc, the leading developer and distributor of online marketing intelligence and sales automation software, announced today the latest addition to its comprehensive Business Development program, a monthly eNewsletter that clients can private-label to market themselves and generate new sales leads. Debuting this month, ROEye is an originally produced monthly eNewsletter that provides proprietary industry information about the trends and issues that are impacting the direct marketing community.

"In these challenging economic times, the key to protecting and growing revenues is client engagement," stated Arie Abecassis, President and COO of MindFireInc. "The introduction of RoEye demonstrates our continued commitment to supporting the success of our clients by arming them with a powerful marketing tool that enhances their relevance and value. Furthermore, they now have an easy way to regularly stay in front of their customers, generate new leads and promote thought leadership."

RoEye is being published in partnership with the North American Publishing Company, the publisher of several authoritative industry publications including Target Marketing Magazine and Inside Direct Mail. Featured articles include case studies, best practices, vertical market spotlights and more. With a few simple clicks from within the LookWho'sClicking application, clients will be able to easily access, brand and email each issue to their community of prospects and customers.

In addition to RoEye, MindFireInc provides a full suite of business development tools to printers and marketing service providers in order to help them capture new sales opportunities. Hundreds of existing clients have been able to tap into the benefits of self-marketing, with exclusive access to the following tools: turn-key self promotional campaigns that include templates of direct mail pieces and landing pages; Vertical Market Application Kits (VMAKs) that guide clients on how to crack new industry segments; monthly webinars and workshops, such as the Coach's Corner series, that offer peer-to-peer instruction and best practice management; and a host of other tailored go-to-market content available in the FastLaunch Online Resource Center.

Alan Davis, President, BPI Media Group, commented: "MindFireInc's integrated marketing solution has been a key element in our transformation into a marketing service provider. By using this technology to promote BPI Media Group, we were able to open doors to bigger and more profitable accounts that were previously unavailable to us as a printing company. Our first self-promotion campaign achieved a ten percent response rate. We have since met with top-level decision makers in companies representing forty percent of those respondents."
 
"MindFireInc's Personalized Cross-media Marketing solution and landing page technologies have been extremely successful for our customers and as a self-promotion tool for our business," said Lauren Kennedy, Director of Marketing, Ambit Press. "Our last campaign netted a 10% response rate and generated 5 new campaigns opportunities that we wouldn't have identified without the self-promotion campaign provided by MindFireInc."