Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Finding Success in Challenging Times, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by EFI, the event will be held Wednesday, April 8^th, from 2:00 to 3:00 pm EDT (-4 GMT).

Register for this free webinar

The key to success for printing businesses, especially in challenging times, is a holistic examination of business and production operations to ensure a seamless flow of work through the shop.  As run lengths and turn times continue to shrink, it becomes even more critical to handle every transaction efficiently and profitably. “In this session,” said Sherburne, “we have brought together a power trio of experts from successful businesses that have optimized their customer-facing web presence, streamlined business and production operations, and added new lines of business that are generating new revenue streams.  There will something for everyone to take away from this exciting web session.”

Sherburne will be joined by:

• Stokes Collins, Sales Manager, 360 Digital Media, Greenville, South Carolina.  360 Digital Media is a complete source for full color digital graphics and grand format digital graphics.  The company recently added a UV-curable printer to its stable of solvent devices. 360 Digital Media is also implement a print MIS solutions to streamline both business and production processes.
• Jim Rosenthal, Digital Color Graphics, Southampton, Pennsylvania.  Digital Color Graphics is a fast-growing commercial printer specializing in the production of fast turn, short-run color with a state-of-the-art manufacturing facility, including the latest in color RIPs and print MIS solutions.
• Tony Heinl, Executive Vice President, Repacorp, Columbus, Ohio. Tony has turned his degree in business into a success story in conjunction with his brother as they have grown over the last 21 years from a firm representing printing companies to a $23 million corporation with four manufacturing facilities.  

“WhatTheyThink is continuing to deliver content that will help our readers emerge as stronger, more well-positioned organizations when the economic turnaround comes,” said Randy Davidson, President, WhatTheyThink. “This session is one of many such educational and informational services we are providing to our readers.  We appreciate the fact that EFI is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will also be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About EFI

EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 28 offices worldwide.

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.