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WhatTheyThink Announces Innovative Economic Advisory Program

Tuesday, March 10, 2009

Press release from the issuing company

Customized Program Developed by Dr. Joe Webb Delivers Company-Specific Economic and Industry Analyses Based on More Than 700 Economic Indicators

Lexington, Kentucky USA -- WhatTheyThink today announced the availability of a unique economic advisory service for companies in the printing industry as well as financial analysts and others who follow the industry.  Through the program, WhatTheyThink experts create custom economic analyses that are specific to the client company and its target market segments, assisting them in better navigating these difficult economic times and creating forecasts for quarterly, annual, and long-term strategic planning.

“Through the WhatTheyThink Economics & Research Center, we follow and forecast more than 700 different economic indicators,” said Dr. Joe Webb, Director of the Economics & Research Center.  “This uniquely positions our service to provide timely and insightful information that will help companies in forecasting sales and in making other financially- and business-oriented decisions.”  The service delivers more than quantitative data, but includes Dr. Webb's proprietary assessments of the markets based on his monitoring of industry trends and events. “Statistical models cannot be the only means of forecasting,” Webb adds. “Markets are complex, and individual companies have unique characteristics and strategic initiatives that must be accounted for.”

A typical Economic Advisory Program consists of quarterly confidential conference calls with Dr. Webb and his staff, who present general economic data, custom forecasts and sage advice based on mutually selected sets of economic indicators that are related to the business of the client company. In addition, these engagements can include the development of a forecasting model that is customized to the individual business. “Companies provide historical product sales data, disguised for confidentiality, and we develop proprietary models unique to the client's needs,” explains Dr. Webb.

“We have also received considerable interest in this program from investment advisors and financial analysts,” added Dr. Webb, “as they look for solid industry- or company-specific information to assist in their analytic activities and advisory services.  While many of these individuals regularly attend our quarterly Economic Outlook Webinars, the webinars represent the tip of the iceberg in terms of the depth, variety and focus of information we can provide to support their businesses and their clients.”

For more information about WhatTheyThink’s Economic Advisory Program, contact Cary Sherburne, Director of Services for WhatTheyThink, at Cary@WhatTheyThink.com.

About Dr. Joe Webb
Dr. Joe Webb is the director of WhatTheyThink's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 30-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is known for his ability to interpret the latest market conditions in the graphic communications industries and translate what they mean for executives and their strategic decisions.  Since January 2003, his "Mondays with Dr. Joe" column has been a must-read feature on WhatTheyThink.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial "Renewing the Print Industry: A Contrarian's Constructive Perspective." 

About WhatTheyThink
WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.




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