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InfoPrint Teams with Sinclair Oil to Deploy TransPromo in a B2B Environment

Tuesday, August 11, 2009

Press release from the issuing company

Boulder, Colo. -- InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced that Sinclair Oil Corporation, one of the nation's largest oil companies, has chosen MAPPING Suite, InfoPrint's exclusive TransPromo software solution, to drive uptake of "Fleet Track", Sinclair's premier commercial fleet fueling card program. The company plans to offer Fleet Track to its existing commercial accounts and also aims to enhance the end customers' relationships with their local Sinclair distributor by customizing the promotional materials sent to each customer throughout the marketing process.

Sinclair's Fleet Track is a complete commercial fleet management solution for all aspects of managing fueling and fleet service needs. It includes the procurement of fuel, combined with the integration of private site transactions and the most complete network of retail fueling on one card. From card-locks and truck stops to retail and private site acceptance, Sinclair's Fleet Track offers a one-card solution. This project to convert Sinclair's commercial accounts to Fleet Track will add value to the customer by providing them the best tools available to reduce expense, maximize assets and become more cost effective in the management of their fleets.

However, as one of the largest distributors in the US many of Sinclair's primary customers are also its distributors meaning they could feel left out of this conversion. The InfoPrint MAPPING Suite automatically inserts the relevant distributor logo alongside Sinclair's on each statement through a seamless process, so keeping each relevant while driving loyalty to both parties.

"We have been working with InfoPrint and its MAPPING Suite software for many years and are about to embark on our first TransPromo implementation together. This means our distributors are more likely to be supportive as we are respecting their relationship with the customer. And we think the customer is likely to take advantage of the offer because of the distributor's involvement," said George Odencrantz, Vice President of IT, Sinclair Oil Corporation. "MAPPING Suite is the most dynamic software we have seen for this type of job and the team at InfoPrint has been a very helpful and engaging partner throughout this process."

InfoPrint is the exclusive distributor of MAPPING Suite; a complete, customized multi-channel business communication software system that brings together document database, design, composition, analytics and multichannel distribution. It allows companies to deliver timely messages to the right person.

"Using TransPromo in business-to-business environments has always been perceived as a more difficult task than implementation in a business-to-consumer situation. But with this latest job, Sinclair and InfoPrint have proven this is just not the case," said Lee Gallagher, Manager, Direct Marketing Solutions for InfoPrint Solutions Company. "Leveraging data to deliver more meaningful and relevant messaging is key to growing loyalty. At the same time Sinclair can continue to drive brand awareness."




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