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Amber promotion for PaperCo

Friday, August 07, 2009

Press release from the issuing company

Arctic Paper's UK Business Development Manager, Mark Soale has embarked on a national tour of merchant stockist PaperCo's sales offices to deliver the Amber product brand awareness campaign and demonstrate the excellent qualities of the range.

The campaign will provide brand awareness and product information for the PaperCo's sales team. A series of fact cards have been produced to help illustrate the qualities of the Amber product range, and raise awareness of the outstanding environmental aspects of the Amber Graphic and Preprint product ranges.

The fact cards are available for the PaperCo sales offices to coincide with a new product mailer that has been produced for Amber, all of which will provide useful sales tools for PaperCo personnel.

Amber has been FSC certified for nearly two years, yet further enhancements of the Amber Preprint range have created even higher whiteness and improved opacity.

Mark Soale has created a series of fun quizzes for the sales offices with questions about the Amber product range and other related subjects to help provide useful and informative sales information for the PaperCo' sales team in a lighthearted way.

A number of promotional items such as pens, business card holders, mints, etc. will also be handed out to promote the Amber brand name.

And what better way to help them enjoy the whole campaign process than with their own Amber Cake and Amber tea mugs, which Mark is taking into the offices to provide much needed refreshment, even making the tea for them!

Amber is a high-white uncoated graphic paper with excellent printing properties, high quality and functionality, which has led it to be known as the printer's best friend. It is available in the product range of Graphic and Preprint, available as FSC or PEFC certified as standard, providing a further endorsement to the range's already high environmental qualities, and making it the ideal house paper choice.




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