Niles, IL -- Specialty Print Communications (SPC) recently won a Gold Award at the Business Marketing Association's Tower Awards for its new Sales Toolkit. The awards recognize leaders in business-to-business marketing.
 
The Tower Awards are given away annually by the Chicago chapter of the Business Marketers Association (BMA) in 27 different categories. The award was given for the SPC Sales Toolkit, a visual aid that demonstrates SPC's complete set of capabilities and direct marketing expertise.
 
In the category of product catalogs/demo disc brochure/sales presentations, the SPC Sales Toolkit stood out with its new inline products like the TracKard™, closed-end mailer, and clean-release cards.
 
This is the second straight year that SPC has won the award. Last year SPC materials were awarded three Golds. Two of the awards were for SPC’s 2007 Total Communications Program and its three-drop “We Are Direct” direct mail program. The third award was for SPC’s new corporate identity.
 
The awards are judged by marketing professionals from companies such as Dow Chemical, Fed-Ex, Kimberly-Clark, Motorola, Kodak, T. Rowe Price, and Wells Fargo. All entries can be viewed online at http://bmachicago.org/awards.lasso.