Cal Poly Graphic Communication Institute Expert Dr. Penny Bennett to present current research

Lexington, Kentucky USA – WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, today announced an important education session to be presented on August 5^th, 2009, in partnership with the Graphic Communication Institute (GrCI) at Cal Poly State University, San Luis Obispo. Dr. Penny Bennett, an internationally-known authority in the field, will be presenting based on a large body of knowledge developed through University research. Participants may register for this affordable session at the webinar registration page.

“Nearly every producer of inkjet and toner knows that there is a huge future for such products in commercial printing as consumer printers become larger and faster and printing presses become more digital with smaller footprints,” said Randy Davidson, President of WhatTheyThink.  “Researchers at Cal Poly’s Graphic Communication Institute, led by Dr. Penny Bennett, have been examining this topic in a significant way. Vendors are increasingly asking the lab to test and evaluate their products relative to traditional printing ink.  We are pleased that GCrI has agreed to share their research during this WhatTheyThink webinar.”

The program will be conducted on August 5^th, 2009, from 2PM to 3PM EDT, and can be accessed for an affordable fee of $99. This includes attendance at the live program and access to the webinar archive for later review. Program details follow:

August 5, 2009: Inkjet & Toner—Their Impact on Commercial Printing’s Future

This session will be presented by Dr. Penny Bennett who will discuss in detail how inkjet and toner digital printing technologies will affect commercial printing in the future, including implications related to cost of consumables, recycling, sustainability and the future of commercial printing. Each participant will have the opportunity to receive a copy of Dr. Bennett’s book, “The Handbook for Digital Printing and Variable Data Printing,” from PIA at half price, and will be entitled to one free consultation via email.

“We are delighted to be partnering with WhatTheyThink in this important program, allowing us to take advantage of WhatTheyThink’s large audience and proven webinar platform,” said Harvey Levenson, Graphic Communication Department Head at Cal Poly. “Dr. Bennett is an internationally known subject matter expert who brings significant clarity to the potentials and pitfalls of these technologies.  Making this sessions available via the web keeps it affordable and allows busy professionals to schedule this learning experience with minimal disruption to their business day.”

WhatTheyThink and Cal Poly’s GrCI are also presenting a three-part series on Lean Management and Manufacturing with Professors Kevin Cooper and Ken Macro. Webinar details and registration are available by visiting WhatTheyThink.com and selecting the Webinars tab.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About Cal Poly’s Graphic Communication Institute

The Graphic Communication Institute (GrCI) at Cal poly (www.grci.calpoly.edu) is the university’s arm for providing services to industry. Using the Cal Poly’s faculty and over 33,000 square feet of Graphic Communication Department laboratories, the GrCI services include research, testing, product evaluations, consulting, training, seminars, workshops, and conferences. The GrCI offers public programs open to all members of the graphic communication field as well as proprietary programs for individual companies. Research, testing, and product evaluations are conducted under confidentiality agreements with sponsoring organizations.