Montreal -- Sonor Graphics, Inc., based in Montreal, announced today that it has launched a value-added distribution model for graphic arts resellers in Canada.

According to Brad Moore, Sonor’s Managing Partner, “Manufacturers are generally very good at creating demand, and resellers at fulfilling product to end users. But very often the leads generated by the manufacturer fail to become qualified opportunities for the reseller, resulting in a poor return on marketing investment. Sonor’s automated marketing platform closes the marketing and sales loop, providing lead acquisition, lead scoring, lead nurturing and lead forwarding. We send our resellers fully qualified, sales-ready opportunities as we continually nurture the cold and warm leads until they are ready to buy.”

Manufacturers of color management and color proofing systems looking to increase the efficiency of their indirect channels should visit the Sonor web site at http://www.sonorgraphics.com/?fwKeyWord=ResellerPR for more information. Graphic arts resellers who would like to increase their close rate should visit http://sonorgraphics.com/become-a-reseller.php?fwKeyWord=ResellerPR and submit the "Become a Reseller" form for consideration.

Sonor Graphics, founded in 2009, is a value-added distributor of hardware, software and supplies to the Canadian graphic arts market. In addition to providing best-in-class solutions to end-users through its network of regional and national resellers, Sonor provides lead generation, scoring, nurturing and forwarding services to its partners. Complete details are available at http://www.sonorgraphics.com?fwKeyWord=ResellerPR.