XMPie is now shipping the latest version of its uStore marketing portal solution, which debuted at On Demand 2009. uStore 3.5 adds new features that enhance the customer shopping experience and ensure maximum site up-time, further bolstering the software's e-mail, Web-to-print capabilities.

With uStore, print providers, creative agencies and corporate marketing departments can easily offer customized and personalized print and e-mail campaigns through e-commerce-enabled online stores. Site visitors simply choose a template, customize and order one-to-one campaigns via the Web.

The latest version of uStore adds the capability to issue coupons, so service providers can offer discounts to site customers and encourage future site business. It also features a plug-in to the PayPal Web Site Payments Standard, so users can provide clients with the option to pay on a secure PayPal site.  In addition, to ensure a 24-hour, seven-day-a-week operation, uStore 3.5 now allows for fault-tolerance through cluster configurations, which deliver increased bandwidth and job load balancing.

After using uStore 3.5, beta customer Ray Aspeitia, digital media program manager, Traxion located in New Berlin, WI said, "The latest capability to offer coupons has given us another way to expand our services beyond technology. By building in tools that allow us to extend savings opportunities to our customers, XMPie is helping us reward and ensure the loyalty of our existing Web-to-print customers and open the door to the benefits of Web-to-print to those new to the service."

Also shipping is the enhanced XMPie Response URL (RURL) Wizard and templates, which was demonstrated for the first time in the XMPie Experience Theatre at On Demand. The new RURL Wizard and templates, included in the XMPie PersonalEffect   e-Media and XM solutions, provides an automated way of creating cross-media campaigns that enable an ongoing e-media dialogue. The provided templates - including those that are business- and technology-specific, as well as for secure URLs and viral marketing - contain all of the necessary technology, Web site and campaign flow and campaign tracking.

To learn more about uStore 3.5 or PersonalEffect 4.6 featuring the latest RURL Wizard and templates, please call 212-479-5166 or visit www.xmpie.com.