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Vistaprint Launches New Brand Strategy

Thursday, June 25, 2009

Press release from the issuing company

Vistaprint Limited, the small business marketing company, today unveiled a host of changes that showcase its newly developed global brand strategy. Developed through extensive testing and research, Vistaprint’s new look and feel is designed to showcase the company’s wide range of products and services available for small businesses and the home, as well as the loyal customers who have made the company what it is today. Some of the noticeable changes include a new logo, tagline and a complete Website redesign.

Customers who visit Vistaprint will immediately notice the impactful changes to the overall look and feel of the site. Vistaprint believes the brand changes will inspire small businesses to be even more passionate about marketing and growing their business, using new services like Websites and Email Marketing. They will also drive consumers to continue connecting and celebrating with friends and family, while capturing the emotions and personality of photographs and messages on invitations and calendars. In addition, Vistaprint is putting its passionate and loyal customers front and center on the site, letting them talk about their Vistaprint experience through real-life stories, videos and quotes throughout.

“Vistaprint is a leader in small business marketing space and we have passionate customers that truly love our company and what we have to offer. But many don’t realize we now offer a whole host of products and services beyond business cards and postcards. Our new brand focus will highlight our comprehensive product offering for both small businesses and the home,” said Wendy Cebula, president of Vistaprint North America. “While our brand might have changed, Vistaprint will continue to provide customers with the same great products and services at an astounding value. We’ll also continue to inspire our customers to expand their creativity in designing their products.”

Vistaprint’s customers are notoriously loyal to the company, and many have been given a chance to share their stories on the new site, and will be consistently featured throughout. Fort Washington Potomac River Tours, LLC is just one example: “I’ve been using Vistaprint since our business started four years ago. I have tried other printers, but the quality and price just didn’t compare,” said Capt. Bill Washington of Fort Washington Potomac River Tours, LLC. “What keeps me coming back again and again is how reliable and convenient it is. I go online, order my products and they always arrive early. Not only is the customer service professional, but helped me save money. Things like this show that Vistaprint cares.”

Vistaprint’s new brand is available today on all 19 of the company’s Websites. The new colors, designs, and accents are designed to showcase the personality of the company, which was built on the same creative, innovative, and passionate values its customers reflect each day.

Vistaprint offers small businesses and consumers affordable products that they can customize and personalize any way they see fit. Products include high-quality and low-cost printed products such as business checks, business letterhead and rubber stamps; promotional apparel including hats and T-shirts; and marketing services, Websites, design and postcard mailing. The company also offers a number of helpful videos and articles on marketing small businesses in their virtual Learning Center.




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