Boston, Massachusetts and Appenzell, Switzerland–GMC Software Technology, the standard in personalized communication, today announced continued market expansion with a new office in India. The office, located in Mumbai, will service the India and SAARC markets and will be an active participant in the upcoming IPEX South Asia, October 24 - October 27, 2009, also in Mumbai, India. Its opening is in response to the increasing global demand for GMC’s products and services in the direct mail, financial, marketing and transactional printing sectors.

The new office is under the direction of Country Manager Pankaj Adarsh who reports directly to Hansruedi Jorg, Vice President of European Operations at GMC Software Technology. Adarsh has over 17 years of experience in the IT industry encompassing sales and product management. He has worked and lived in India, the Middle East and Singapore and completed his graduation in Electrical Engineering from G B Pant University in Pantnagar, India. He has also worked in organizations that include as Tata Consultancy Services (TCS), 01 Systems (Bahrain), NetScout Systems (Singapore), Symantec (VERITAS) and EMC prior to joining GMC Software Technology.

“We are witnessing demand for variable-data solutions from print service providers who are responding to the needs of their corporate clients who are quickly moving towards personalized communications and digital printing, which is on the rise,” commented Jorg. “In addition, we are seeing a strong migration away from smaller ‘home-grown’ applications towards solutions that enable the composition, management and workflow for a wide variety of variable data print needs.”

The Indian office will be responsible for all marketing, support and partner activities throughout the region as well as offering GMC’s entire PrintNet™ product line for developing and managing high-impact personalized communications including 1-to-1 marketing, transactional and TransPromo solutions. In addition, the office will take a pivotal role in generating awareness for GMC Software Technology, evangelize personalized communications and drive demand with print service providers in the region.

In April, 2009, GMC reported outstanding financial results with a 45% year over year growth for 2008. The Swiss–based company cited two main contributors to its success in 2008--productivity enhancements to its award-winning PrintNet suite of software and the global growth in TransPromo applications.