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Xerox Honored for Innovative Color Print Pricing

Wednesday, June 24, 2009

Press release from the issuing company

NORWALK, Conn. -- Xerox Corporation's new color pricing plans, offered with the ColorQube 9200 Series multifunction printer (MFP), have been awarded "Most Innovative Color Printer Pricing" as part of the 2009 BERTL's Best Awards. The plans reduce the cost of printing color pages by up to 62 percent compared to traditional color laser MFPs without compromising quality.

"BERTL's Best Awards recognize the most innovative, highest-quality products and services in the digital imaging and workflow solutions market," said Margie Davis, managing director, BERTL Inc. "Compared to traditional two-tiered pricing, Xerox's three-tiered approach opens the door to significantly reduced color page costs."

The ColorQube 9200 Series' Hybrid Color Pricing Plans eliminate traditional "one-size-fits-all" pricing for color prints, where the cost of a page with full color, like printing a photo image, is the same as the cost of a page with just a little bit of color, such as a company logo on letterhead.

Now, customers pay only for the amount of color they use on a given page. For example, an office document with a logo and small graphic will cost the same as if it were printed in black: one penny. Documents with moderate color coverage, like a Web page or company newsletter are three cents, while those printed pages with heavy color, such as a real estate flier, will cost eight cents.

At the company's Web site, www.FinallyColorIsLess.com, customers can use two new tools to evaluate potential cost savings. The Document Analyzer Tool allows users to upload documents and assess what the cost of their color prints could be. With the Cost Savings Calculator, users can compare their current cost of color printing to what they would pay using ColorQube.

Launched last month, the ColorQube 9200 Series also received a Technological Innovation Award from Industry Analysts, Inc., in recognition of the breakthrough technology behind the world's first high-speed solid ink multifunction printer.




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