WhatTheyThink

Xplor Document University Examines Opportunities for Transactional Printers

Monday, February 19, 2007

Lutz, FL—February 19, 2007 – Xplor International, the worldwide electronic document systems association, today announced it will be hosting a podcast examining the opportunities for transactional printers. Who: Jeffrey Hayzlett, CMO of Kodak’s Graphic Communications Group and Skip Henk, president and CEO of Xplor International. What: “TransPromo” or the marriage of customer transactional data and the company’s promotional messaging to create a more valuable customer communication is quickly gaining momentum for companies to leverage their mandatory statement printing and direct mail budgets. Customers are also seeing the benefit of transpromo by way of increased customer loyalty, satisfaction and retention. In fact, according to the author of The Loyalty Effect, a 2% rise in customer retention equates to a 10% reduction in operating costs. When: The podcast will be available for listening on February 19, 2007 How: Visit http://www.xplor.org/ under the Spotlight section.