RESTON, VA, February 16, 2007 -- NPES The Association for Suppliers of Printing, Publishing and Converting Technologies will launch its new 2007 Industry Summit, a three and a half-day event that brings together the popular PRINT OUTLOOK economic and marketing conference and the PRIMIRSM Spring Meeting, March 26-29, at the Fairmont Hotel in Chicago, IL. The combination of these events will provide print industry leaders with breaking trend updates and the latest industry research findings in a single venue. “The NPES 2007 Industry Summit was designed as a timely and convenient 'one-stop' experience that will provide the most relevant business, trend and forecast information, at an optimum time of year, at one easily accessible location,” says Ralph Nappi, NPES President. “This new event will equip members to move forward this year with the most recent industry data and research and it will deliver an unparalleled networking value.” PRINT OUTLOOK '07, themed “Print's Role in the Modern Media Mix,” on March 27-28, will reveal pivotal trends in the marketplace and examine business prospects for the future. The all-star team of print media experts includes day one keynoter Dr. Joe Webb, with an insightful look back at 2006 and his 2007 forecast for print and modern media. Program highlights also include what promises to be a provocative and interactive discussion with a special Demand Specifier Panel moderated by Bill Esler, Editor of Graphic Arts Monthly. Panelists feature top industry print and media buyers who will offer fresh perspectives on our industry and print's role in the mix of new communications. Day two keynoter is M.J. Anderson, Vice President of Creative Services at Chicago-based Trekk Cross Media, who will open the program with his presentation on “Print's Role in an Integrated Marketing Promotion Model. Attendees will further hone their competitive edge by participating in the PRIMIR Spring Meeting, March 28-29, immediately following PRINT OUTLOOK. This event will reveal the results of three new PRIMIR research studies on topics of critical strategy concern to manufacturers, suppliers, and printers including: “World-Wide Market for Print,” “Effect of Postal Reform on the Demand for Print” and “Life Cycle of Analog and Digital Lithographic Printing Plate”. For complete program and registration information on the NPES 2007 Industry Summit, visit www.npes.org/conferences.