DAYTON, Ohio -- Industramark, a Standard Register (NYSE:SR) business unit, today introduced its latest innovative product offering to industrial manufacturers: In-Mold Labeling and Decorating.

Made possible through a strategic partnership with Dayton, Ohio-based Fusion Graphics, in-mold labeling and decorating allows manufacturers to enhance the appearance of their products by expanding available decoration space, including curved, contoured and textured surfaces. In-mold labels bond with molded parts and are permanent and non-removable, providing manufacturers with safety labeling that lasts the life of the product.

Using existing molds and tooling, in-mold labels work with all thermoplastics and rubber. The in-mold process is eco-friendly and cost-effective, minimizing the waste typically associated with pressure-sensitive labels. In-mold labels also are completely recyclable.

"In-mold labeling and decorating provides a secure and cost-effective method of fusing safety messages and decorative elements into a plastic or rubber product," said Tom Furey, vice president and general manager, Industramark. "This process assures manufacturers that they will remain compliant with various agency and government product safety regulations while at the same time, maintaining their brand image through the harshest elements and conditions."

Industramark's In-Mold Labeling and Decorating uses patented Grafilm technology that was developed in Dayton by Fusion Graphics. "This proprietary in-mold label material has a unique composition, giving Industramark a significant advantage over other commercially available in-mold labeling materials today," said David Coughlin, director of operations, Industramark. "The Grafilm is a 7-mil micro porous plastic film that becomes a part of the product by bonding with virtually all thermoplastics, resulting in labels that can withstand the elements of nature, rough handling and resistance to gasoline and other harsh chemicals."

An ideal solution for decorative, branding and safety labels, in-mold labeling and decorating enhances the appearance of durable plastic parts while reducing the risk of label failure. It accomplishes this through:

    * Permanence, lasting the life of the product and irremovable by the end user
    * Durability, withstanding harsh conditions and chemicals without fading
    * Flexibility, conforming to the part's shape and texture

"Fusion's in-mold label technology is unique and offers significant value to manufacturers of durable goods," said Bob Freund, chief operating officer, Fusion Graphics. "By partnering with Standard Register's Industramark business unit, we can take advantage of the company's national footprint and enable manufacturers across North America to capitalize on the benefits of in-mold labeling."

Industramark will be showcasing its In-Mold Labeling and Decorating products and services during the NPE 2009 International Plastics Showcase in Chicago. Attendees are encouraged to stop by Booth #W95030 to learn more about how in-mold labeling and decorating can enhance plastic products and parts.