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ColorMark Chooses Software Marketing Associates, Inc. and Pro-Mail

Friday, August 22, 2008

Press release from the issuing company

Rocky Hill, Conn. (August 21, 2008) ColorMark, located in Kansas City, MO, has chosen Software Marketing Associates, Inc. (SMA), the developer of Pro-Mail software, to grow the digital printing and fulfillment side of its business.

"I see digital printing and fulfillment going hand-in-hand and view both as natural complements to our core offset printing business" owner Michael McDaniel says.

ColorMark began talking to SMA in October 2007. At that time, ColorMark was deciding on the purchase of a digital press and which software they should use to drive it. They wanted software that could also be used for fulfillment and warehouse management.

"In early 2008 we purchased a Kodak Nexpress," McDaniel says. "The Nexpress came with a software solution for web-to-print that also included some functionality for managing fulfillment orders. However, after reviewing various options, we decided that the best way to grow the new fulfillment and digital-print segment of our business was to implement the Pro-Mail Fulfillment Solution and XMPie."

To date, hundreds of companies have chosen Pro-Mail as their fulfillment and direct mail operation software. The Pro-Mail Fulfillment solution handles projects, from promotion through delivery. It manages high volumes and complex client needs easily and efficiently, with real-time online inquiry, reporting and automatic e-mail notifications.




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