Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Bacardi Selects InnerWorkings for Print Procurement Services

Friday, June 12, 2009

Press release from the issuing company

Chicago, IL -- InnerWorkings, Inc. , a leading global provider of managed print and promotional solutions for corporate clients, announced today an enterprise print procurement agreement with Bacardi U.S.A, the United States import, sales and marketing arm of one of the world's leading spirits and wine producers.

Bacardi is home to some of world's best known spirits brands including GREY GOOSE vodka, BACARDI rum, and DEWAR'S Blended Scotch whisky.

"InnerWorkings' industry-leading reputation as a best-in-class print procurement firm providing exceptional quality was a critical factor in our decision to partner with them," said Robert Bernstein, VP Trade Marketing and Marketing Services at Bacardi U.S.A., Inc. "My previous experience with the InnerWorkings' team, combined with their thorough understanding of our business, makes them ideally positioned to procure and manage the print-related initiatives for Bacardi U.S.A."

As part of the engagement, InnerWorkings will be managing Bacardi's national print and custom point-of-sale categories as well as providing a number of on-site production management personnel.

"Leading organizations like Bacardi are continuing to outsource their print procurement function to us. Our business process outsourcing model is redefining the way corporate America buys print and promotional products," said Eric D. Belcher, CEO of InnerWorkings. "We are very excited about this major new agreement with Bacardi. In addition to our focus on service and quality, our procurement capabilities will allow Bacardi to get more out of every marketing dollar."




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved