CLEMSON, SC, USA -- On July 23-24, 2009, Clemson University will host the VDP Workshop, Variable Data Printing: Databases, Design, Delivery, for the second time in so many months due to multiple requests. This thoroughly hands-on, laptop based program address the latest opportunities for companies wanting to learn the basics of VDP. It is not only an excellent overview of the full scope of the process, but is extremely detailed in the key areas that makes up VDP. Such a value added approach to printing is ideal for those wanting to target their advertising reach, increase their direct mail ROI or optimize their digital press capabilities.

The program is lead by Clemson University Graphic Communications Professor, Dr. John Leininger, Co-founder of the VDP Hands-on Training Consortium and veteran of over 200 national seminars and conferences. John accepted the 2008 Innovation Award for Continuing Education from the Electronic Document Systems Foundation (EDSF) during the On Demand Conference. John was recognized for his highly effective approach to VDP training within the industry for this very workshop.

In this training, attendees will be immersed in all aspects of VDP from database management and postal requirements to current VDP design software and creative techniques to build a powerful and effective personalized marketing piece. "The real key to effective personalization is understanding the power of database management in the overall design", points out Dr. Leniniger. He adds, "In this updated session, specific emphasis will be dedicated to all aspects of the database mangement process."

The training is ideal for those new to VDP including graphic designers and sales staff as well as prepress and production managers, database managers, mailing houses and companies with new digital presses that want to expand their markets. Advertising and PR Firms are prime candidates for this seminar in order to learn how to optimize their VDP efforts.

The workshop is supported by VDP Consortium members who contributed laptop computers and software for this national training project. Member companies include: Adobe, Atlas Software, BCC, Canon, EFI, Enfocus, Group1, Heidelberg/NexPress, Kodak, Lexigraph, Meadows Publishing Solutions, Pageflex, Quark, Xeikon, Xerox, XMPie and more.

Clemson University Graphic Communications Industry Training programs are offered through the Department's Printing and Converting Research Center (PrintCon) and include workshops and seminars in Color Management, Offset and Flexography.

Details and on-line registration are available http://www.clemson.edu/printcon
Contact Duane Woolbright at [email protected] or 864-656-7664.