New Design Director at Anthem Worldwide
Thursday, June 11, 2009
NEW YORK, NY -- Anthem Worldwide, a Schawk Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the appointment of Rob Salit as design director for its New York office. In this role, Mr. Salit will provide creative leadership, direction, mentoring and inspiration to the entire New York design team and will be a significant creative addition to Anthem's global design network.
"I am excited to be a part of Anthem's creative community," said Mr. Salit. "It is an amazing opportunity to combine my experience with our talented New York and global teams. Anthem's strategic design network and global capabilities create compelling and consistent brand experiences for our clients' brands, and for the consumer are very impressive."
With 10 years of design agency experience and a Bachelor of Science in Graphic Design Communication from Philadelphia University, Rob Salit is known for his strong sense of design strategy and clean, sophisticated style. His keen eye for detail and exceptional organizational and leadership abilities have contributed to many successful consumer packaging and brand strategy initiatives. With a focus on packaging and expertise in the personal care, beverage and alcohol markets, he has designed integrated branding solutions for many of the world's leading brands including Absolut Vodka (now Pernod Ricard), Coca-Cola, Colgate, Diageo, Gatorade, Heinz, Pepsi and Unilever HPC.
Mr. Salit comes to Anthem from Raison Pure International in New York, where he provided strong leadership, direction, mentoring, and support to the design team. Earlier branding experiences include tenures at Landor Associates, Cornerstone Strategic Branding and G2, all located in New York, NY.
Richard Palmer, Anthem Worldwide's senior creative director in the New York office, added, "Rob brings a wealth of consumer package goods branding experience to our New York and global teams. His skill set brings further depth to our global design network and advances Anthem's commitment to provide the best brand point management solutions, with packaging being the key and most powerful touchpoint that turns consumers into buyers."
"We are thrilled to add Rob to Anthem's global creative leadership structure," said Janice Jaworski, managing director of the New York office of Anthem Worldwide. "As an important addition to our roster of talent and part of our growth strategy, Rob will provide additional creative direction required for the continued growth of our business, expanding client list and increasing project volume."
Brand point management is a powerful way of guiding brands through today's challenging environment while creating a compelling and consistent brand experience for consumers on a global scale. To gain further understanding on the important role of brand point management, please access Schawk's White Paper, "Brand Point Management: Creating Compelling and Consistent Brand Experiences" by visiting http://www.schawk.com/insights-and-work/insights/white-papers.