Webinar Archive: Making the Transition to Marketing Services Provider
Monday, June 08, 2009
Press release from the issuing company
Lexington, Kentucky USA -- WhatTheyThink.com today announced that over 600 industry professionals from around the globe registered to attend a free printing industry educational webinar. Making the Transition to Marketing Services Provider, which was led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by MindFireInc.
The archive of the event, which was held on June 3rd, is available here.
“Print service providers are often advised to transition their businesses to that of a marketing services provider,” said Sherburne. People seem to pretty much understand the concept and the reasons for making such a move, but the how-to is often a little more obscure. This was a terrific opportunity to hear from industry leaders with different perspectives on this issue. One panelist has made the transition, one is in process, and one business was founded as a marketing services provider from the get-go. All agreed, however, that regardless of where they are on the transitional continuum, the end point continues to move and they are continuously reinventing themselves.”
Sherburne was joined by
“Based on registrations for this event,” said Randy Davidson, President, WhatTheyThink, “this is clearly an area of significant interest for many in our industry. We appreciate the fact that MindFireInc sponsored this important session, allowing us to make it available at no charge. In addition, MindFireInc has sponsored a detailed white paper on the subject, which is available for download with the webinar archive.” <insert the most appropriate link>
MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc’s flagship product, LookWho’sClicking®, automates the creation and management of highly-effective Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.
For more information, please visit http://www.mindfireinc.com.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
About Cary Sherburne
Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002. She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process. No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.
Sherburne can be reached at Cary@WhatTheyThink.com.
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