Rochester, NY -- The printing world is coming home, to Rochester, NY, for the In-Plant Printing and Mailing Association Conference June 7 - 10.  IPMA is having their annual meeting in the World's Image Center, home to industry leaders such as Xerox, Kodak, and Rochester Software Associates, Inc. (RSA).
 
A major topic of discussion at IPMA 2009 will be Web-to-Print, and Tim Kelly, Senior Vice President at RSA, will be one of the guest speakers.  Mr. Kelly will be discussing "What to Expect from Web-to-Print" on Monday, June 8th, at 4:30pm.
 
"The question is no longer if a printer should embrace Web-to-Print," observed Kelly, "but rather what features to look for and how to ensure a successful rollout.  Based on over a decade of experience with WebCRD, RSA's award-winning Web-to-Print solution, we have a unique perspective on what techniques work best for customers when implementing a Web-to-Print solution, whether it is from RSA or another vendor."
 
Some of the topics Mr. Kelly will discuss include Off-Site (Hosted) versus On-Site (Licensed) solutions, genuine Adobe PDF conversion, production automation, and variable data composition.  Mr. Kelly will present case studies from WebCRD customers who have saved hundreds of thousands of dollars, while increasing volume, and automating production to handle the increased volume with the same or fewer resources.
 
Information on IPMA 2009 is available at www.IPMA.org.  WebCRD and additional workflow solutions are available through RSA's partners and directly from RSA.  For more information, visit www.rocsoft.com.