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New book is a guide for document printing and mailing operations managers

Tuesday, June 02, 2009

Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of "Take This Job and STUFF IT!". In this book, printing and mailing industry expert Mike Porter has compiled tips and practical advice for managers charged with getting corporate documents printed or into the mail.

This book covers important aspects of the entire document workflow and is organized into categories such as quality, productivity, and cost control. Rather than recommending large-scale operational overhauls, the author shares successful tactics and real-life examples of ideas that can be easily implemented – often with little or no capital investment!

Paul LeTourneur, EDP and Editor of e-Document News says, "Although those in the industry may feel they know all of the material, having it written in one place can be useful and a good reference. For new employees, this is an excellent training tool."

This book stresses the importance of considering the entire document workflow, from document design and material specifications all the way through printing, inserting, and mailing. There are dozens of details that must be addressed in any printing and mailing project. Neglecting any one of them can affect the cost, turnaround time, and effectiveness of the final product. This book encourages managers to become involved in those upstream decisions that can have such a dramatic effect on their ability to create and deliver the final product.

Take This Job and STUFF IT! also includes a strategic section aimed to help document operations managers take a leadership role in the development of a comprehensive and operationally viable customer communication plan. Being in charge of the department that handles the majority of hard-copy touch points gives document managers an advantageous perspective not often shared by others in the organization.

Take This Job and Stuff It! is full of practical advice that will help all operations managers improve their shops” says recognized mailing expert Mark Fallon of the Berkshire Company, “Instead of endorsing the latest trends or specific technologies, this book provides time-tested techniques the author has personally used as a programmer, as a manager, and as a consultant. Mike Porter has helped many organizations succeed, and with this book will help you too."

Purchase Take This Job and STUFF IT!

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.




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