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WhatTheyThink Launches New Online Store

Monday, June 01, 2009

Press release from the issuing company

Lexington, Kentucky USA – WhatTheyThink, a leading media, market intelligence and research company for the printing and publishing industries, today announced that has launched a brand-new online store that features enhanced search, updated ecommerce capability and a streamlined user interface to improve usability. 

“We have been extremely pleased with the response of our partners to placing educational and research materials in our online store,” said Randy Davidson, President of WhatTheyThink.  “With the combination of partner publications and WhatTheyThink reports, our inventory has grown tremendously, and we designed a new interface to make it easier for visitors to quickly find what they are looking for.  The WhatTheyThink Store is becoming a destination for printing and publishing professionals as they seek research and other materials to advance their business objectives.”

Visitors to the WhatTheyThink store can now search for materials using a variety of different categories, including applications such as TransPromo and inkjet; economics; marketing; operations management, and much more.  Visitors can also search by publisher.  There are currently 11 different publishers represented in the WhatTheyThink store, a number that continues to increase.

“WhatTheyThink is continuing to reach out to publishing partners to ensure that the Store contains the best possible selection of educational and research materials,” added Davidson. “We also have affordable licensing arrangements in place for organizations who wish to make materials available on their intranets or for use by multiple people. We have been extremely pleased with the results our store has delivered, and with the new interface, we expect to see that aspect of the business continue to grow.”

For more information about the WhatTheyThink Store or becoming a WhatTheyThink publishing partner, contact Cary Sherburne at Cary@WhatTheyThink.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.




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