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Kennickell Print & Global Marketing rebrands to better segment value

Thursday, September 17, 2009

Press release from the issuing company

A consistent track of innovation has led to the rebranding of Kennickell Print & Global Marketing to its new name, The Kennickell Group. The rebranding is the result of the development of five distinctly different business lines.
The Kennickell Group consists of five divisions that work independently or together for the benefit of its clients. The divisions are as follows: Kennickell Print Solutions, which now includes state of the art "Grand Format" printing for signage, banners, and point of purchase material; Kennickell Direct Mail & Fulfillment; Kennickell Global Marketing, featuring data analytics; Kennickell Retail Personalization; and Kennickell Convention and Visitor's Bureau Solutions. All divisions are located in two facilities in Savannah, Georgia, insuring dynamic synergy.  The collaboration for clients is transparent as Kennickell's sales and marketing representatives work with all divisions to bring together the services that fit the needs of the customer.
"We felt it was important to rebrand ourselves because our services now include so much more than just printing," said Al Kennickell, president of The Kennickell Group.  Kennickell added, "We have been consistently adding services that can make us more valuable to our clients. Some of these services, such as data analytics or fulfillment, can now stand alone as an independent business."
While commercial print is still Kennickell's number one revenue generator, the company now provides personalized printed gift items for the NFL, MLB, and NHL.  The company has also become a leader in multichannel marketing, grand format printing, and other services outside of what is considered normal for printing companies.




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