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Océ customers report success using HumanEyes for Lenticular Work

Monday, September 14, 2009

Press release from the issuing company

CHICAGO - Océ Arizona Series UV flatbed printer customers continue to expand their repertoire of print offerings to include Lenticular and 3D special effects with HumanEyes Producer3D, the complete, end-to-end lenticular workflow solution. The Océ Arizona 250 GT and Océ Arizona 350 XT printers have been certified for use with HumanEyes lenticular technology. Demonstrations of the Océ Arizona 350 XT printer for producing lenticular applications can be seen at PRINT 09 at the Océ booth # 1863.
According to Dante DiPasquale, Senior Director Business Development for Océ Display Graphics Systems, "The Océ Arizona 250 GT and Océ Arizona 350 XT printers offer extremely high print quality and the ability to print on a range of rigid materials. When combined with HumanEyes Producer3D, print shops can promote lenticular printing as a point of differentiation. We are very pleased to be demonstrating the Océ Arizona 350 XT printer's capability to produce lenticular images at PRINT 09."
HumanEyes Producer3D
HumanEyes Producer3D is an end-to-end solution that covers the entire workflow of lenticular image production, from lenticular content creation to interlace and pre-press. With HumanEyes Producer3D, it is now easy to create and print amazing lenticular printed projects with special effects: 3D, Flip, Zoom and Motion.

It maximizes printers' productivity and changes the face of lenticular printing with an impressive array of lenticular tools and industry-first prepress features that simplify the lenticular preprint process, greatly improve productivity and provide superior print quality.
Océ customers worldwide have installed HumanEyes Producer3D to run on Océ Arizona  flatbed printers, finding the solutions to offer natural and strong synergy.
The combined solutions expand printers' portfolios with wide-format signage, POP applications, environmental design and more.
Océ Customers Speak:
DE Group
Chris Clews, Managing Director of DE Group in New Zealand says, "Lenticular printing has been on our roadmap for several years and we purchased an Océ Arizona flatbed printer knowing that it was one of the leading options for creating large format Lenticular printing direct to lenticular lenses. The fact that we can also print HumanEyes Lens FreeTM and do short runs on to low cost Litho lenticular is all an added bonus. The sales team are already getting some amazing enquiries from both existing, and new customers."
HumanEyes LensFree is an additional module within the HumanEyes Producer3D solution that allows users to create stunning backlit applications - totally lens free,
DE GROUP recently collaborated on a project commissioned by DDB on behalf of McDonald's Australia for a stand-out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept. The project imagined by DDB featured a flip effect based on 2 images: passers-by could see a young man yawning and then eating a hamburger.

Seven backlit billboards - 1,88*1,10 m - were produced on an Océ Arizona printer using 15 LPI lenses (particularly suitable for a flip effect) and were placed in main centers throughout NZ for about two months.
United Graphics
Victor Kalmakoff of United Graphics Inc. Canada says that HumanEyes Software came highly recommended by Océ. After testing and comparing to another solution, United Graphics selected HumanEyes software because it proved to work well with the Océ Arizona printer and was very user friendly.  Today Kalmakoff is actively presenting United Graphics' lenticular capabilities, saying, "We think lenticular will eventually take-off; particularly for direct mail and point-of-purchase applications. We've presented to a number of potential customers who are interested in incorporating 3D and motion printed pieces as part of their marketing campaigns. The combination of the Océ Arizona printer and HumanEyes software makes an ideal solution for producing smaller lenticular pieces in shorter-runs as well as eye-catching POP display applications."
"Over the years we've had many customer requests for lenticular.  As a result of HumanEyes Producer3D, we are pleased to now be able to offer these capabilities to our customers; becoming the first lenticular printer in Switzerland." says Reynald Krähenbühl, SWISS GRAFIK SA.  "I also recommend the two-day training supplied by HumanEyes, which was very comprehensive with follow-up that is truly noteworthy.''
Krähenbüh explains that he purchased his Océ Arizona printer at DRUPA where he also discovered HumanEyes.  Within two weeks, he acquired HumanEyes Producer3D software.   At the beginning, the intention was to use the solutions to produce lenticular faces for watches. However,, ultimately he decided to specialize in producing lenticular postcards and interior decorations for offices and trade show booths. To date, SWISS GRAFIK's most popular lenticular projects have featured flip designs.
Océ Arizona Series UV Flatbed Printers Offer Unique Benefits for Lenticular Printing
When the Océ Arizona Series printer's unique technology is harnessed for lenticular printing, the result is superb print quality, crisp and accurate lenticular effects, and smooth printing.
The system also allows for the use of relatively thin stock, which costs significantly less than thicker lenses traditionally used for lenticular.
The new Océ Arizona 350 XT printer boasts an extremely large flatbed table that can produce prints up to 2.5 by 3.05 m (98.4" x 120"). The extra width allows the system to be used in a continuous imaging mode for rigid materials up to 4' x 8' in size.
Lastly, the Océ Arizona 350 XT printer expands lenticular productivity through its new white ink option, which enables under-printing for non-white media or objects, over-printing for backlit applications on transparent media, and/or printing white as a spot color. This eliminates the need to laminate the lens.
For more information on the Océ Arizona Series UV flatbed printers, visit www.oceusa.com/odgs (U.S.) or www.oce.com (international).




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