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Prinova and NEPS sign partnership agreement for enterprise message management

Monday, September 14, 2009

Press release from the issuing company

Toronto, Ontario - Prinova Inc., a leader in innovative software, document design, development, and delivery solutions, today announced it has entered into a formal agreement with NEPS LLC, a leader in communications management strategy, software, and consulting services. Under the terms of the agreement, NEPS will offer Prinova's enterprise message management software, messagepoint, to its customers as part of a total solution set that enables enterprises to deploy dynamic messaging content across various composition platforms to ensure relevant and personalized delivery of business communications. Prinova partnered with NEPS because of its expertise in providing solutions for the automation of document-intensive business processes. NEPS will benefit by making it possible for its clients to integrate promotional messages and content across multiple channels and touchpoints without IT involvement, adding to improved document processes and significant savings in document costs. The announcement was made at Print 09, held September 11-16 at the Hyatt Regency McCormick Place in Chicago, IL.
"This partnership is another example of the strong demand in the marketplace for an enterprise message management solution that will work with any document composition engine across multiple touchpoints. This relationship brings together two leaders in the document communications space for the purpose of delivering highly personalized and customized communication solutions to enterprises," said Michael Charest, vice president of worldwide sales for Prinova. "With solid industry experience and a significant focus in the insurance, healthcare, financial, and print services industries, NEPS is a perfect fit to expand the reach of Prinova's messagepoint software while integrating its own expert communications management solutions and services."
"messagepoint is the only software solution we have seen that enables business users to create, manage, deliver, and track messages and content across customer touchpoints and channels," said Denise Miano, president and chief technology officer at NEPS. "Prinova's experience in the document communication space has provided it with the solid knowledge and expertise to develop an effective software tool that truly increases the power of any document composition platform and enterprise CRM tool. We are pleased to partner with Prinova and offer our clients this powerful messaging management solution."
messagepoint allows marketers to integrate promotional messages and informational content directly onto customer touchpoints turning them into valuable communication tools. Using either specific messaging "zones" or full page "onserts," content can be targeted and personalized down to the customer level replacing less effective options such as inserts and direct mail. messagepoint puts marketing and business users in control of message management allowing them to develop content and track message performance in real time through a single tool without IT involvement.




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