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MindFireInc Powers Integrated Marketing Campaigns in Eighteen Countries

Thursday, May 21, 2009

Press release from the issuing company

Irvine, California -- MindFireInc, the leading developer and distributor of ondemand marketing intelligence and personalized multi-channel marketing solutions, announced the signing of its most recent international clients. A South American-based marketing service provider, a full service advertising agency based in Germany, and a direct mail marketing agency in UAE are the latest additions to an international client base that now spans eighteen countries and six continents. The adoption of MindFireInc's leading solution by international marketing service providers highlights the need of direct marketers worldwide to demonstrate the effectiveness of their print and online marketing campaigns.

"Direct marketers throughout the world are all trying to develop impactful campaigns that improve their ROI", said Arie Abecassis, President and Chief Operating Officer, MindFireInc. "Our web-based solution has been designed to provide clients with the flexibility to create landing pages in a variety of foreign languages, and at the same time, view campaign performance in real-time with our reporting and analytical tools. As we look to expand our efforts overseas, we will be looking to further internationalize our product and services to better serve these emerging markets."

MindFireInc's flagship software product, LookWho'sClicking, currently supports five languages including English, French, Italian, German and Spanish. Users of the campaign development tools can modify the software to support other languages as well. Much of the current software functionality was spurred by input from clients and partners at last year's DRUPA show, where MindFireInc was an exhibitor.

In addition to North America, MindFireInc clients can now be found in South America, Europe, Asia, Australia and Africa.

"In our most recent campaign in Asia for Lexus, we used MindFireInc's personalized email and Web solution to reach prospects with just the right message" said Todd Crosland, VP of Client Marketing at C3design, an Asian-based marketing services provider with offices in Tokyo and Singapore. "A whopping 23% of recipients visited their personal Website, and the conversion rate for those visitors was nearly 50% higher that for prospects not visiting. The compelling case for relevant content delivered across print, email and Web channels is without question. MindFireInc's cost-effective solution has helped C3 stand out against our competitors and offer our clients campaigns that drive more revenue, and in any economy that's a win."

Added Mark Angus, CEO Innoviate: "Mindfire's commitment to technical excellence and developing tailor-made, custom solutions for Innoviate have enabled our company to pioneer revolutionary marketing and communications tactics in Africa through cross media campaigns, and personalized urls (PURLS). We've had some great results registering, in some cases – a 40-50% response to campaigns and uptake rates of up to 15% and more. The result is that Innoviate has been able to focus on delivering the best possible customer experience by directly marketing to them (One-to-One) and delivering marketing information that each customer wants."




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