Educational Webinar on Making the Transition to Marketing Services Provider Announced
Friday, May 22, 2009
Press release from the issuing company
Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Making the Transition to Marketing Services Provider, which will be led by WhatTheyThink Senior Editor Cary Sherburne. Sponsored by MindFireInc, the event will be held Wednesday, June 3rd, from 2:00 to 3:00 pm EDT (-4 GMT).
No-charge registration is available here.
“As our industry continues to undergo massive structural change,” said Sherburne, “printing businesses must revisit their business strategies to ensure they are meeting today’s realities. We are pleased that three successful entrepreneurs have agreed to join us for this event to talk about how they are transforming their businesses and the benefits they are seeing as a result.”
Sherburne will be joined by
“There is a lot of talk about the need for print service providers to become marketing services providers,” said Randy Davidson, President, WhatTheyThink. “But there is less talk about how to actually accomplish that transition. This session will focus on the how-to’s, and panelists will share their insight and advice to help ease the way. We appreciate the fact that MindFireInc is sponsoring this important session, allowing us to make it available at no charge.”
Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.
MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc’s flagship product, LookWho’sClicking®, automates the creation and management of highly-effective Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.
For more information, please visit http://www.mindfireinc.com.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
About Cary Sherburne
Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002. She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process. No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.
Sherburne can be reached at Cary@WhatTheyThink.com.
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