Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Making the Transition to Marketing Services Provider, which will be led by WhatTheyThink Senior Editor Cary Sherburne.  Sponsored by MindFireInc, the event will be held Wednesday, June 3^rd, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available here.

“As our industry continues to undergo massive structural change,” said Sherburne, “printing businesses must revisit their business strategies to ensure they are meeting today’s realities.  We are pleased that three successful entrepreneurs have agreed to join us for this event to talk about how they are transforming their businesses and the benefits they are seeing as a result.”

Sherburne will be joined by

• Christopher Petro, President & CEO, Global Soft Digital.  Chris Petro has more than 20 years of printing industry experience. He leads efforts related to Global Soft Digital Solutions Inc.’s new product offerings, strategic initiatives and financial direction. He also serves as Gerant of GlobalSoft Intl., a European based Digital Marketing Company. Petro is also Chairman of the Digital Solutions Cooperative (Dscoop). 
• Christopher Wells, CEO, LVI Print Optimization.  Recognized by his peers as a visionary and industry leader, Chris is the CEO of LVI Print Optimization.  LVI’s oal is to help clients balance relevant print communications with a streamlined supply chain.  Wells is a founding member of Dscoop and was named one of the Top 20 Visionaries under 40 by Printing Impressions Magazine.
• Mark Parent, CEO, Sugarbush Media Solutions. Mark founded Sugarbush Printing nearly a quarter of a century ago, and began the transition from a commercial printer to a media solutions provider about 7 years ago. Parent’s innovative approach to this transition is paying off. Restructuring his client base resulted in lower revenues, but a vibrant business model is delivering more profits.

“There is a lot of talk about the need for print service providers to become marketing services providers,” said Randy Davidson, President, WhatTheyThink.  “But there is less talk about how to actually accomplish that transition.  This session will focus on the how-to’s, and panelists will share their insight and advice to help ease the way.  We appreciate the fact that MindFireInc is sponsoring this important session, allowing us to make it available at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar

About MindFireInc®

MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc’s flagship product, LookWho’sClicking®, automates the creation and management of highly-effective Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.

For more information, please visit http://www.mindfireinc.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.

Sherburne can be reached at [email protected].