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PaperSpecs Decodes the Language of Green Paper

Friday, May 22, 2009

Press release from the issuing company

Palo Alto, California -- Have you recently set about to choose the perfect paper for an identity package or brochure only to run up against a strange language with acronyms like PCF, TCF, SFI, FSC, PCW and then realize you dont know your Green-e from your heinie?
PaperSpecs next Webinar, Decoding Green Paper, will decipher this eco lingo in easy-to-understand terms. Well explain how to confidently specify and purchase paper that meets your environmental and sustainability goals without sacrificing your creative vision or marketing goals.
Sabine Lenz, founder of PaperSpecs.com, designer, writer and speaker on paper issues and educational topics related to the paper industry, will apply her no-nonsense approach to bring you a straightforward explanation of the green paper terminology and how you can improve your green footprint with every paper purchase you make.
Yes, all the mysterious green acronyms will be decoded! But Lenz will also provide insight into:
- What the different recycled and eco logos mean
- Why certification schemes like FSC are necessary
- Whether we need virgin fiber to make paper
- What it means to be carbon neutral
- If all paper is made from trees
Youll also discover how you can establish your own personal sustainability scorecard and how to use it as a blueprint for future progress toward more sustainable practices. At the end of the hour, youll be able to throw away your decoder ring, feel good about specing green paper and get on with the business of making your clients happy.
If youre a graphic designer, print buyer, printer or someone who influences the specification and purchase of paper, Decoding Green Paper is a must-attend event designed especially for those new to green concepts and terminology. The Webinar is FREE thanks to the generous support of NEENAH PAPER. Space is limited, so reserve your seat today at www.paperspecs.com/webinar_signup. 




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