Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 300 industry professionals attended a free printing industry educational webinar. Beating the Postal Drain: Optimizing Postal Costs for Ad Hoc Mail, led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by GMC Software Technology. The event was held Wednesday, May 13^th, 2009.

Free access to the archive is available at the webinar archive.

“The expertise our panelists brought to this topic was impressive,” said Sherburne.  “Not only did they share great stories about how their respective companies are optimizing the postal experience, but they also pointed attendees to great resources that can help even small companies take advantage of some of these optimization techniques.”

Sherburne was joined by

• Chris Kropac Jr., President, PCI..  Kropac has been with PCI for over 20 years and President  since 2003.  Since then, Kropac has built the company into one of the leading suppliers of mailing and technology solutions for the Collections Industry, and is credited for leading the company from a data entry facility into a global leader in data-driven mailing solutions for debt collection. 
• Loren Schoenzeit, Document Publishing Solutions, Blue Cross Blue Shield of Minnesota.  Schoenzeit has led initiatives within Blue Cross Blue Shield that have delivered savings in excess of $20,000 per month by standardizing the method of enveloping and streamlining the correspondence process between staff nurses and members.  Schoenzeit will share insight as to how large organizations can follow suit.

“It was interesting to learn about the huge savings that are easily achievable when postal optimization techniques are used,” said Randy Davidson, President, WhatTheyThink.  This includes general office mail, and the Blue Cross Blue Shield example that generated $20,000 in monthly savings was one that could be adopted by anyone. We appreciate the fact that GMC Software Technology sponsored this important session, allowing us to make it available at no charge.”

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.

Sherburne can be reached at [email protected].