Pitney Bowes is showcasing the latest in mail technology on 22 May at /Mailroom in Action/, a unique event aimed at helping small to medium-sized business to get more out of their postal messaging.

Pitney Bowes, the mailstream technology specialist, has put together a fully operational mailroom in the heart of London that will run live demonstrations of all the mail creation and finishing kit needed in a mailroom sending out transactional and marketing communications. The event takes place at the City branch of the Institute of Directors on New Broad Street.

Mailroom in Action is free and will also feature seminars on issues relevant to businesses in the current economic climate from key players representing industry partners the Institute of Direct Marketing (IDM) and Royal Mail.

Joanna Reynolds, an Honorary Fellow of the IDM, will speak on delivering more effective direct mail, including how it can support other channels such as online. Joanna is a founder of multi-channel direct marketing consultancy ReynoldsBusbyLee, which provides expertise on all aspects of DM – from strategic reviews to hands-on campaign management. She has 25 years experience in DM and publishing and was the founding chair of the Direct Marketing Association.

Paul McKeever, Media Consultant at Royal Mail, will deliver a talk on postal issues facing firms today, including how to minimize postal costs. Paul has more than 15 years experience in the media and direct marketing sector, working both for clients and agencies. In his role at Royal Mail, he advises companies on how they can help grow their brands and businesses through their mail marketing.

The event will also include a lunch-time seminar by Pitney Bowes' own Colin Forrest, National Solutions Manager, who will present on 'Transpromotional mail: bringing statements to life."

In the wake of other mail-marketing events being cancelled this year, Mailroom in Action provides one of the few opportunities in the coming months for directors and managers involved in business communications to see new products in operation and to hear speakers talk about some of the issues facing companies that use the post to communicate with their customers.

Pitney Bowes Direct Marketing Manager Carol Wright notes: "This is the place to see exactly how a mailing operation should run – from the receipt of materials into the business, to their distribution and management into production, to the fulfillment of outbound mail.

"Businesses of all sizes can make sure they are maximising the potential of their mail in today's uncertain climate and ensure they have all the knowledge to deliver it in the most efficient and cost effective manner.

"This event has been arranged in response to feedback from our customers and we are delighted to have the support of Royal Mail and the IDM, which will be passing on some great tips on how to carry on communicating and marketing through the credit crunch."

The Pitney Bowes Mailroom in Action exhibition takes place at the Institute of Directors, 32 New Broad Street, London EC2 1NH on Friday 22 May. Admission is free to those pre-registering.

To pre-register, visit: www.pitneybowes.co.uk