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Trekk to Address Marketers at Akron University

Monday, May 18, 2009

Press release from the issuing company

Rockford, IL – MJ Anderson, Chief Marketing Officer at Trekk Cross-Media will present a cross-media session at Interaction 2009 on May 19th at the University of Akron. Sponsored by the Taylor Institute for Direct Marketing, the conference offers a full day of presentations and workshops to provide marketers with the information they need to reach audiences in a changing marketing landscape.

Anderson's presentation, "Bringing it All Together: Cross-Media 2.0 and Other New Marketing Opportunities," will examine the cross-media landscape and provide tips on how social media can and should be integrated into marketing programs. He'll offer advice on strategizing and implementation planning. Attendees will also gain a better understanding of where the future of direct marketing is headed and how the rules are changing.

Mike Frieri, Business Development Director at Trekk, will also present at Interaction 2009. He will be co-leading a panel discussion on creative during the afternoon workshop tracks with representatives from XMPie.

The Taylor Institute for Direct Marketing in the College of Business Administration at The University of Akron is the future of direct interactive marketing. With a dedicated faculty and staff and a state-of-the-art facility featuring laboratories in telecommunications, TV infomercials, direct response, eMarketing, and marketing analytics (e.g., data analytics laboratory, focus group room, eUsability laboratory), the Taylor Institute provides students with leading-edge skills and practical experiences.




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