Boston, Massachusetts, Appenzell, Switzerland --Customers around the world are profiting from a new partnership between GMC Software Technology and Xerox. A comprehensive partnership that includes GMC training Xerox salespeople and analysts, the integration of GMC’s software with Xerox’s FreeFlow software and a joint go-to-market approach.

Combining the core strengths of both organizations, with a closer technical collaboration, the partnership is delivering a growing number of innovative TransPromo applications for customers across Europe such as Telemail, the Spanish print service provider. Telemail has been able to speed up its service and cut costs thanks to the working partnership and joint approach of GMC Software Technology and Xerox.

For the growing TransPromo market, Telemail uses Xerox continuous feed printers and to get the best out of them, has opted for GMC’s PrintNet software for a complete end-to-end solution that keeps them ahead of the competition. “The main reason we bought PrintNet is because it is the best software for delivering variable data and TransPromo applications,” explained Telemail’s Managing Director, Agustín Minaya. “We use the latest Xerox 490/980 continuous feed printers for TransPromo work, and GMC’s software complements this new technology perfectly.”

Because GMC and Xerox are so familiar with each other’s technology, installation is so much smoother. ”The installation process was pretty easy and fast. The training took about a week and we were surprised at how intuitive the software was,” Minaya added. “Before we had to maintain software from different vendors and that was difficult and expensive to support. “

For GMC and Xerox, a sharing of expertise benefits both companies and helps in the development of solutions offered to the market.

“The partnership we have with Xerox is bringing more to customers like Telemail than if we were working separately. It saves them time and simplifies the implementation of new generation technology for their business,” said GMC’s Scott Baker, Vice President Worldwide Business Development. “We are finding it a very positive and productive working partnership.”

“Our growing success in the continuous feed marketplace is based not only on our own technology and expertise, but also by working with the best of breed partners like GMC Software Technology. The combination of Xerox and GMC enables us to offer our customers the most compelling propositions in the TransPromo application marketplace today.” said Valentin Govaerts, senior vice president, Production and Graphic Arts Industry, Xerox Europe.

GMC is one of a select number of partners who support the brand new Xerox Continuous Innovation Centre, in Villepinte, France. The Centre is staffed by Xerox experts who work with customers to design, test and demonstrate a range of new and innovative applications that will enable them to create new revenue streams from continuous feed printing.