RALEIGH, N.C.  -- Lulu.com, the marketplace for digital content on the Internet, has made a key addition to its management team, naming Michael Chen Senior Vice President of Global Marketing and Fulfillment. Chen leads Lulu's Marketing, Vendor Management, and Customer Support and Services teams. He is also responsible for Lulu's international operations and future expansion strategies.

Prior to joining Lulu, Chen was Vice President, Corporate Marketing at Red Hat, where he led the corporate brand, global communications, customer experience management, online strategy and community affairs. Additionally, he was previously the General Manager of Red Hat China. In this role he carried P&L responsibility and led overall operations including strategic planning, sales, marketing and government relations in the China, Taiwan, and Hong Kong markets. He was also a key member of Red Hat's Asia-Pacific management team where he contributed significantly to Red Hat's global channel, marketing, and sales strategy.

"Michael's expertise across these areas will help to enhance Lulu's unique customer experience and to accelerate the success of our authors and content creators worldwide," said Bob Young, Founder and CEO of Lulu.com. "We are excited to have such a talented and experienced Internet marketing executive join our ambitious team."

Chen holds an MBA from The University at North Carolina, a Masters degree in Computer Networking Engineering from North Carolina State University, and a Bachelors degree from Nanjing University.