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Finch Paper Updates Casa Opaque Line

Thursday, May 14, 2009

Press release from the issuing company

Glens Falls, NY --  Finch Paper's highly regarded, uncoated paper product portfolio reaches across the aisle with Finch Casa Opaque, another in a series of cross-platform line extensions that deliver even higher value with matching digital and conventional printing papers.
In Finch Casa Opaque, Finch Paper establishes a new standard for quality and price in a green house sheet. Featuring 30% post-consumer recycled fiber and FSC certification, Finch Casa Opaque more than meets budget and environmental standards for corporations, non-profits, and governments of all sizes.
What's New in the Finch Casa Opaque Product Line?

    •    More Smooth finish choices from 50 lb. text to 100 lb. cover 
    •     Pressroom efficient 28 x 40" and 20 x 26" sheet sizes
    •    Finch Casa Opaque Digital, featuring digital sizes for copiers, printers, and digital color production presses.

New Marketing and Information Materials

The comprehensive line extension of Finch Casa Opaque is represented in a new swatchbook, brochure, and digital trial packs - all reflective of the company's fresh direction in providing easy-to-understand information in print, web and email.
"The April launch of Finch Casa Opaque Digital remains a hot topic and is driving a lot of activity," says Tony McDowell, vice president of sales and marketing, "and now the new marketing materials -- both printed and online -- are going out to hundreds of merchants and printers across the continent."

Next-Generation Swatchbook

Conventional and digital paper swatch waterfalls bordered by all stocking and specification data are adjacent to each other in the new and convenient, gate fold swatchbook.  Says McDowell, "People want to utilize both digital and conventional equipment for more jobs every day. We're here to not only match paper for both platforms, but also to match people's information-gathering needs when they are ordering that paper. The swatchbook's new design is the result."
Next-Generation Brochure

The brilliant, larger-than-life vibrancy of Finch Casa Opaque's capabilities in both conventional and digital applications is captured in the new gate fold Finch Casa Opaque brochure. Highlighting Finch Casa Opaque's superior environmental attributes at the right price, the brochure describes the FSC Chain of Custody process and "How to use the Universal Recycled symbol." Again, both stocking and specification data are available for the conventional and digital options.
To order the Finch Casa Opaque swatchbook, brochure, and/or trial packs, call (800) 833-9983 or contact your local Finch Paper merchant (directory available at finchpaper.com).
About Finch Casa Opaque

Finch Casa Opaque, for conventional and digital printing, is FSC-certified, made with 30% post-consumer fiber, and delivers excellent printability at low cost. Versatile and reliable, Finch Casa Opaque surpasses environmental standards of today's corporations, non-profits and government agencies.
Both Finch Casa Opaque for traditional printing and Finch Casa Opaque Digital are made in the USA with 66% renewable energy.
Finch Casa Opaque Digital utilizes Finch Paper's new "Operator's Box" design, which allows easy opening and closing of the carton from the end. As a result, cartons can be accessed easily, safely, and much more quickly than conventional boxes.




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