Rochester, New York - The Bennett Group, Inc. announces a Direct Marketing Industry first at PRINT 09, the release of their new self-paced mailing education program, Barcode to Bottomline Seminar Series for the Business of Mail.  The program is the only "take home" training series available on shelves today.  The series is a six-volume set of books and videos written and produced by the nation's leading postal automation educator, Mary Ann Bennett, and provides a constant focus on the economic factors impacting the print/mail industries. Titles include:

    •    Design Your Way to Postage Savings
    •    Printers Expand into Mailing - 10 Steps to Success
    •    Direct Mail "Green" Initiatives
    •    Gateway to Successful Addressing
    •    Variable Data and Dynamic Direct Mail
    •    Marketing Your Mailing Services
   
All six volumes contain 60 minutes of instruction in video format and a printed resource guide full of up-to-date information and illustrations. The boxed set or individual titles are available for purchase at The Bennett Group's PRINT 09 booth #8724 or on-line at www.mailingtraining.com.  The cutting-edge content is easy to understand and convenient to use.  The sessions contain both tried and true basics and the latest insights enabling printers and mailers to increase profits and decrease financial threats for their print/mail business.  Barcode to Bottomline is the most efficient tool that printers and mailers can utilize to assure current business sustainability and to generate future economic growth.
 
As proof of the industry's high level of interest in Mailing Education, the Barcode to Bottomline program is a "Must See 'ems" product and technology recognition program candidate at PRINT 09.  "Must See 'ems" is a highly anticipated contest of the industry recognized Executive Outlook Conference, and focuses the spotlight on the most unique, innovative and compelling products and services at PRINT 09.
 
If you are a printer looking to add mail as a service, already in the business of mail services or a direct mailer, this self paced educational series will assist you in leveraging insider industry knowledge to your best economic advantage.  According to Mary Ann Bennett, President and CEO of The Bennett Group, and founder of the Mailing Training Institute, "We've developed the Barcode to Bottomline program to efficiently get this broad range of basic knowledge and current hot topics to those who need it most.  Our firm is pleased to bring the latest information on all aspects of the Business of Mail to those not able to attend our on-site programs at The Mailing Training Institute at our Rochester, NY facility."
 
The Barcode to Bottomline program is a must for anyone putting printed pieces into the USPS mailstream and making money while doing it!