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Brown Printing debuts data and analytic services powered by Experian

Wednesday, September 16, 2009

Press release from the issuing company

Waseca, MN – Brown Printing today announced the launch of data and analytic services powered by Experian's industry leading consumer and business databases. The new services help marketers print and mail smarter by utilizing analytics and modeling to use data more effectively.

Services included in Brown's newest value added solution include specialty prospect lists, data overlays to enrich and segment current customers, and list rentals. These services help to build a customer base, manage promotions and messaging strategies that consumers respond to, reduce cost, and grow returns.

"Understanding what drives consumers is more important than ever. Brown's new
services provide our customers with data and analytics that help them create meaningful and long lasting customer relationships, refine their growth and business strategies, and drive revenues." explained Jill Tobin, director of Marketing and Strategy at Brown Printing.

"Identifying a company's best customers and using analytics to find prospects who look like those best customers are critical steps in building and growing loyal customer relationships," said Denise Hopkins, Vice President of Marketing and Product Development for Experian Marketing Services. "Using data and consumer preference information will help Brown's customers deliver the right message, to the right people at the right time."




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