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Online Print Solutions to showcase PURL technology at Print '09

Wednesday, September 16, 2009

Press release from the issuing company

Online Print Solutions, a world leader in Web-to-Print software solutions, will showcase the latest in SmartCampaign PURL technology, the newest component of their VWeb module at the Print '09 in Chicago, September 11 – 16, 2009 Booth 7340.  Smart Campaigns is just one of the new innovations in the latest ideration of the VWeb software module.

Online Print Solutions' SmartCampaigns enables you to create a variety of artwork/content/images/promotions and serve them all up to a pre-set sample group, then it will monitor, in real-time, which of these variations show the most success and then supply the most successful variation to the remaining bulk of the recipients. The process is called multi-variant but the results have never been able to be applied in real-time, until now.

SmartCampaigns applies the knowledge that may have taken 5 or 6 campaigns to build up in to one single campaign effort. The effect grows exponentially once you go beyond single-touch in to multi-touch as each touch is an opportunity for SmartCampaigns to keep refining.

The typical process for cross media campaigns involves artwork creation, adding data, specifying data/content/layout rules, launching the campaign , learning what worked and what didn't and finally launching a new campaign based upon what we have learned. The problem with this approach is that we only find out what did and didn't work after the campaign is complete, thereby missing opportunities. We thought to ourselves there had to be a better way. This is why we developed SmartCampaigns.

VWeb is the only cross-media application on the market that gives end-user clients the power to create their own campaigns.  This cross-media solution enables users to combine the reach of variable data printing (VDP) with the precision of web and email communication to create powerful marketing campaigns. Among the marketing activities that VWeb enables is campaigns utilizing variable data print, personalized URL's (or PURLS), and targeted emails.

Online Print Solutions is a leading innovator in the areas of web-to-print, dynamic publishing and cross-media solutions. From corporate storefronts, retail sites & online design to variable data and cross-media solutions, Online Print Solutions provides a solution for however you interact with your clients.

The OPS Product Suite is one of the industry's broadest portfolios. The suite boasts a product for every conceivable interaction you may have with your customer ranging from corporate storefronts, job submission, retail sites, online design through to variable data printing and advanced multi-touch cross media campaigns. The OPS platform offers print providers and marketers a fully integrated solution that can be deployed quickly. integrated solution that can be deployed quickly.




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