Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 400 industry professionals registered to attend a free printing industry educational webinar. Digital Technology: Enabling Short Run Packaging, which was led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  The event, held on April 29^th, was sponsored by HP Graphic Arts.

The archive of the event may be accessed at the webinar archive page.

“The panelists in this session did an exceptional job at explaining how digital printing can benefit the package design and production process,” said Pellow.  “We were especially pleased to have Lewis Goldstein, Vice President of Marketing for Kiss My Face, present the brand owner perspective.  This was an unique opportunity for print service providers to gain an understanding of the issues and concerns that brand owners face in gaining and maintaining marketshare in a dynamic and competitive marketplace.”

Pellow was joined by

• Matthew Gindele, Strategic Business Consultant and Enterprise Lead, Brands, HP.  Gindele has more than 30 years of comprehensive experience in the printing and packaging industry. He will explain why short run packaging is important, its economics and where it fits in the market.
• Rosemary Joralemon, Director of Sales & Marketing, InfoLabel, Inc.  Joralemon joined Info Label, Inc. in 2008 as Director of Sales & Marketing.  She brings 25 years of Sales, Sales Management and Marketing experience from such companies as Johnson & Johnson, Roche, and Quintiles. Since joining Info Label, Rosemary has accomplished such projects as web development, marketing collateral development, lead generation, implementation of Info Label’s Sustainability Program, and the successful installation and implementation of the new HP Indigo ws6000 digital press.   Rosemary graduated from Fairfield University with a BA in Sociology. 
• Lewis Goldstein, Vice President of Marketing, Kiss My Face.  Goldstein joined Kiss My Face in this role in 2008.  He brings over 17 years of marketing, licensing, promotion and advertising experience working for brands with sales from $13m to $1B. At Kiss My Face, Lewis has focused on building systems and processes to help the natural and organic body care brand continue its growth in both the natural and conventional world.  As the category explodes with new users interested in using “cleaner” products, Lewis has developed marketing strategies that insure the company has a simple, straightforward and concise message for new and existing users.  Prior to Kiss My Face, Lewis worked for Cadbury Schweppes Americas Beverages and The Boston Beer Company.

“It is clear from listening to Mr. Goldstein as a brand owner, and Ms. Joralemon, representing the label converter that partners with his operation, that digital printing can make a big difference in both the economics and the manufacturing flexibility, especially in the label market,” said Randy Davidson, President, WhatTheyThink. “It is exciting to see this aspect of the digital printing market gaining traction.  We appreciate the fact that HP Graphic Arts sponsored this important session, allowing us to make it available at no charge.”

About HP

HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at [email protected].