Experts Discuss the New Opportunity for Digital Packaging Production
Tuesday, May 05, 2009
Press release from the issuing company
Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 400 industry professionals registered to attend a free printing industry educational webinar. Digital Technology: Enabling Short Run Packaging, which was led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends. The event, held on April 29th, was sponsored by HP Graphic Arts.
The archive of the event may be accessed at the webinar archive page.
“The panelists in this session did an exceptional job at explaining how digital printing can benefit the package design and production process,” said Pellow. “We were especially pleased to have Lewis Goldstein, Vice President of Marketing for Kiss My Face, present the brand owner perspective. This was an unique opportunity for print service providers to gain an understanding of the issues and concerns that brand owners face in gaining and maintaining marketshare in a dynamic and competitive marketplace.”
Pellow was joined by
“It is clear from listening to Mr. Goldstein as a brand owner, and Ms. Joralemon, representing the label converter that partners with his operation, that digital printing can make a big difference in both the economics and the manufacturing flexibility, especially in the label market,” said Randy Davidson, President, WhatTheyThink. “It is exciting to see this aspect of the digital printing market gaining traction. We appreciate the fact that HP Graphic Arts sponsored this important session, allowing us to make it available at no charge.”
HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts
WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.
About Barbara Pellow
Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.
Pellow can be reached at email@example.com.
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