WhatTheyThink Report Provides Strategies For Success In The Transpromotional Printing Market
Wednesday, May 06, 2009
Press release from the issuing company
LEXINGTON, KY -- WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of Best Practices for Transpromotional Printing: WhatTheyThink Examines Transpromotional Printing and the Opportunities and Challenges It Offers to the Commercial Printing Industry.
The report takes a long look at this significant opportunity for commercial printers hoping to implement transactional and transpromotional applications. This best practices report identifies many of the current and emerging specifications and technologies, such as:
The report also offers a rundown of hardware manufacturers, and a detailed look at software and solutions currently available for variable-data printing with an emphasis on transactional/transpromotional applications. The report offers examples of transpromotional applications “in the wild” and identifies those factors that made the successful ones successful.
Best Practices for Transpromotional Printing is available for online purchase at the WhatTheyThink eStore.
“Transpromotional printing is not a new application, but technology is driving its evolution in exciting new directions. Meanwhile, senders of transactional documents are eager to take a cost center—sending out necessary materials like bills and statements—and turn it into a profit center. Looking around at the most common examples—and not just the few splashy sophisticated ones—shows that transpromotional is really in its infancy and most producers and senders have yet to exploit its full potential. Meanwhile, how does a shift to electronic transactions affect transpromotional? And what does all this mean for printers?” —Richard Romano, WhatTheyThink Senior Analyst
The WhatTheyThink special report, Best Practices for Transpromotional Printing: WhatTheyThink Examines Transpromotional Printing and the Opportunities and Challenges It Offers to the Commercial Printing Industry is available for purchase by visiting the secure WhatTheyThink eStore online at http://members.whattheythink.com.
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or firstname.lastname@example.org, or visit www.whattheythink.com).
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