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Gaining Access to Senior Marketing Officers to Improve Sales

Tuesday, May 05, 2009

Press release from the issuing company

Chicago — Dscoop continues to host a Webinar series focused on achieving digital sales success for marketing services providers, featuring Peter Winters of Winters Group & Associates, LLC. Dscoop Webinars are free for all Dscoop members and $50 for non-members. To register for any of these Webinars, visit www.dscoop.org.
Date: Wednesday, May 6
Time: 12:00 p.m. CDT
Achieving Digital Sales Success as a Marketing Services Provider
Part 2: Getting in the Door to See the Senior Marketing Officer
You get that making value-added sales calls will help you drive profitable revenue, but how do you get in to see the senior marketing officer? Dscoop member Robert Carrier of Tennessee-based Pulp Printhouse shares his company’s brand building approach, how they alerted existing “print clients” and what they’re doing to attract the attention of new senior marketing officer prospects. This subject matter is often the top answer to many survey questions on new customer development because most printers have found cold calling doesn’t work on CMOs.
Date: Wednesday, June 3
Time: 12:00 p.m. CDT
Achieving Digital Sales Success as a Marketing Services Provider
Part 3: Application Selling: Quick Methods to Generating Net-New Revenue
If big-ticket systems sales calls take longer to close, what are the strategies printers can do now to help offset the downturn in cash flow that surrounds most of the print community? A Dscoop member companies will detail what they have discovered as the obvious quick-hit sustainable revenue model they expect to continue for years to come.
The first Webinar in the series, held in April, was well attended with more than 60 participants finding value from Winters’ sales training.
“The Winters Group recognizes the Dscoop community as being among the most progressive users in the print industry today,” Winters said. “For us it’s easy to facilitate these seminars because the members ‘get it.’ They know that the winds of change are blowing favorably for those willing to innovate. Feedback has been overwhelmingly favorable to date, and we look forward to this continuing series.”




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